Videos
Find out more about the book with these interviews with its authors below, thanks to videos produced by Tom Chown.
Preface – Kevin Ruck
Management: from command and control to the edge of chaos – Kevin Ruck
Communication theory – Kevin Ruck
Employee engagement – Kevin Ruck
Research and analysing the situation – Paul Noble
Creativity, strategic thinking and internal communication planning – Kevin Ruck
Tone of voice – Ellen Hake
Social media and enterprise 2.0 – Francesco Furnari
The role of the internal communicator – Ann Pilkington
Introduction
Additional subtitle
Exploring Internal Communication has been put together by academics and
practitioners as a way of bringing latest theoretical thinking and practice together
in one book.
It is both a companion for Chartered Institute of Public Relations
qualifications in internal communication and a general introduction to the fast
developing fields of internal communication and employee engagement.
Chapters 6-10
Additional subtitle
Part two of the book starts with chapters on research and planning. It then explores
the fundamentals for organisational tone of voice and provides a new converged
approach to using social media for internal communication.
It concludes by
examining the way that the role of the internal communicator is evolving and the
requirements for being a business partner.
Chapters 1-5
Additional subtitle
Part one of the book starts with exploring culture before examining the way that
management is evolving.
Communication and engagement theories are covered
and a new approach to internal communication is outlined.
Change is a theme
throughout, whether it is changing culture, managing change, communicating in
change or changing the way we think about internal communication.