Purchase
To order your copy of Exploring Internal Communication please submit your order using the form below. We will then be in touch to process the order by credit card, cheque or bank transfer.
The book costs £39.99 plus postage.
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If you need any more information please:
- Email: info@pracademy.co.uk
- Call: 01622 684766
- Write to: PR Academy, The Maidstone Studios, Vinters Park, Maidstone, Kent ME14 5NZ, UNITED KINGDOM
Introduction
Additional subtitle
Exploring Internal Communication has been put together by academics and
practitioners as a way of bringing latest theoretical thinking and practice together
in one book.
It is both a companion for Chartered Institute of Public Relations
qualifications in internal communication and a general introduction to the fast
developing fields of internal communication and employee engagement.
Chapters 6-10
Additional subtitle
Part two of the book starts with chapters on research and planning. It then explores
the fundamentals for organisational tone of voice and provides a new converged
approach to using social media for internal communication.
It concludes by
examining the way that the role of the internal communicator is evolving and the
requirements for being a business partner.
Chapters 1-5
Additional subtitle
Part one of the book starts with exploring culture before examining the way that
management is evolving.
Communication and engagement theories are covered
and a new approach to internal communication is outlined.
Change is a theme
throughout, whether it is changing culture, managing change, communicating in
change or changing the way we think about internal communication.