Kevin Ruck

Kevin is a co-founder of PR Academy, the largest CIPR accredited teaching centre. He designed the Internal Communication Certificate and Diploma qualifications for CIPR and is the PR Academy course leader for these programmes. He is a former chair of CIPR Inside, the specialist group for internal communication and led the development of a Measurement Matrix for practitioners in 2012. He received a distinction in his MBA from the Open University in 2007 and is currently studying a PhD in internal communication measurement at the University of Central Lancashire. He is interested in senior manager communication and employee voice and how effective, evidence-based, internal communication leads to greater organisational engagement and stronger employee well-being.

Donna McAleese

Donna is a Senior Management Consultant with a wealth of experience in delivering services to clients across the private and public sectors. Her breadth of knowledge spans several disciplines including voluntary, health, education, aerospace and construction where she has successfully delivered myriad IT and communication projects. Working with clients such as Bombardier Aerospace, Airbus UK, the University of Ulster and the Regulation and Quality Improvement Authority (NI), her portfolio includes large-scale communication audits, procurement and implementation of IT solutions, commissioned research projects and development and delivery of bespoke training programmes. Donna completed her PhD in Communication in 2005. She lectured in Organisational and Interpersonal Communication in the University of Ulster for a number of years where her core subject and research areas were self-disclosure, organisational culture and leadership. She is a PRINCE2 and Managing Successful Programmes (MSP) Practitioner and is a qualified ISO 9001 Internal Auditor.

Mary Welch

Dr Mary Welch is a Senior Lecturer in Communication Management at the University of Central Lancashire’s (UCLan) Lancashire Business School. She has a PhD in internal communication (Manchester Business School, 2008) an MSc in marketing (UMIST, 2000) and a BA Hons in social studies (University of Liverpool, 1991). Mary joined UCLan in 2001 following a career in public relations and corporate communication management in the not-for-profit and public sectors. She teaches communication, internal communication and research modules on undergraduate degree courses and on postgraduate part-time blended learning courses for communication professionals. Mary’s research interests and publications focus on internal communication and its implications for employee engagement.

Ellen Hake

Ellen specialises in international business communication, change management and cross-cultural management training. Ellen helps organisations manage change, communicate internationally and build effective teams following mergers. She has worked on projects in more than 20 countries. She is a PR Academy guest lecturer on the Chartered Institute of Public Relations (CIPR) Certificate in Internal Communication. She holds a Master of Education degree and a BA in Journalism.

Ann Pilkington

Ann is a founding director of PR Academy. She has a particular interest in communicating projects and her book on the topic was published by Gower in 2013. She holds a Masters in Public Relations from the University of Stirling, City and Guilds Further Education Teacher’s Certificate and the Communications, Advertising and Marketing Diploma (CAM). She is a Fellow of the Royal Society of the Arts (RSA) and an associate member of the Association for Project Management where she is a member of its ‘People’ special interest group which promotes good communication within projects.

Laoise O'Murchu

Laoise is a highly experienced PR and communications professional who has worked on all sides of communication – agency, freelance, consulting and in-house. She has 15 years’ experience in delivering results-based corporate communication, internal communication, public affairs and strategic planning. She holds a PhD in strategic organisational communication. Recognised for her dynamic facilitation style she uses the latest research to help business leaders achieve the results they need by getting people engaged, enthusiastic and aligned. She is a frequent presenter at international research and business forums. Laoise is President of the Irish Chapter of the International Association of Business Communicators (IABC), a member of the International Research Board of IABC and a member of the Public Relations Institute of Ireland (PRII). She lectures on the Masters in Organisational Strategy with Dublin Institute of Technology and on the Certificate in Internal Communication in the PRII. She is also an associate lecturer with the Royal College of Surgeons of Ireland. Laoise has won numerous national and international awards for business communication excellence including an IABC Gold Quill Award of Excellence.

Nigel de Bussy

Professor Nigel M. de Bussy is Head of the School of Marketing at Curtin University in Perth, Western Australia. Previously he held the position of Public Relations Course Coordinator. He holds a PhD from Curtin Business School and an MA from The Queen’s College, Oxford. Before joining Curtin, Nigel gained more than a decade’s experience in the public relations profession in the UK and Australia consulting to major private sector and government clients. He is a Fellow and past State President of the Public Relations Institute of Australia. His current research interests include corporate social responsibility and organisational identity, stakeholder dialogue and its impact on business performance, and credibility in new communication media. He has published in Public Relations Review, Journal of Marketing Communications, Asia Pacific Public Relations Journal and the Journal of Communication Management amongst others, and presented numerous international conference papers.

Heather Yaxley

Heather describes herself as a hybrid practitioner– academic–educator–consultant, with experience across various types of organisations working in-house and as a consultant. She is currently studying her PhD in career strategies in public relations, and is a published author, a Fellow of the CIPR and a director of the Motor Industry Public Affairs Association. Heather’s interests include continuous improvement, educational issues, career development and social media. A voracious reader, she can be found online as @Greenbanana on Twitter and blogs at She is also a co-editor of the internationally respected blog, PR Conversations. As well as collecting historical and contemporary books relating to public relations, Heather has presented three papers at the International History of Public Relations conference. She began her career as a research consultant, before moving into public relations roles with major automotive brands with responsibilities including media relations, internal communications and community outreach. Since setting up her own consultancy in 2000, Heather has worked with a range of clients from large multinationals to small local businesses and national membership bodies. She teaches professional qualifications for PR Academy and is a part-time lecturer at Bournemouth University and the London College of Communications.

Guy Bailey

Guy is a communications practitioner with ten years’ experience within the public sector. Having worked across most communications disciplines he specialises in delivering internal communication for large civil service departments. Since 2012 he has been developing an internal communication and staff engagement evaluation tool which is now being rolled out across the civil service as part of a toolkit for communication practitioners. Guy currently leads on internal evaluation within the Home Office insight team.

James Harding

James is a former journalist and editor who moved into internal communication at BAA over ten years ago. Within four years he had gained wide-ranging communication experience in organisations with operational, highly unionised workforces during times of intense criticism from external press, industrial action, politically driven upheaval, takeover and even terrorist attack. After some quieter contract work in internal communication, James moved back into a high-profile environment by joining the UK Border Agency. Recently, he has worked on measuring internal communication at the Home Office. He is an accomplished presenter on TV and radio and a regular speaker at conferences who is now working on freelance assignments.

Paul Harrison

Paul spent the first 15 years of his career working as an English teacher, teacher trainer and training consultant in China, Spain, Turkey and the UK. When he made the move to internal communication, he brought with him a host of transferable skills. These included listening more and talking less, sensitivity to different cultural and learning backgrounds and the ability to communicate meaning in a simple and vivid way. He cut his teeth in change communication with a finance and business system rollout for 7,000 staff across 100 countries. Since then he has managed communication for a range of change projects, typically with a strong technology element, and he is currently working in the healthcare sector. Paul has an MBA from Henley Business School and in his dissertation focused on achieving readiness for organisational change. He gained a distinction in the CIPR Internal Communication Diploma with a project researching the content requirements for change communication.

Gloria Lombardi

Gloria is passionate about internal communication, digital innovation, employee engagement, journalism and publishing. With an academic and professional background in communications and research, she is the Editorial and Community Manager, Reporter at the on-line publisher simply-communicate. Gloria develops products and presents on issues around introducing Social Media in the Large Enterprise (SMiLE). She curates content for simply-communicate’s weekly magazine and manages the on-line community of internal communicators throughout all the publisher’s digital channels. She frequently interviews companies and professionals in the field, writes case studies and book reviews and reports on internal communications and social business events. Gloria’s keen interest in the relationship between social technologies, employee communications, and the future of work is also reflected in her writing on Marginalia on Engagement, her personal blog.

Mark Morrell

Mark combines his experience of managing intranets and strategic thinking to help organisations improve the value of their intranets and digital workplaces. Since 1996 he has managed intranets, creating strategies that support the business, and worked closely with IT partners and senior managers to develop governance frameworks for steering groups, standards, and intranet roles. Mark has trained people to publish and understand why standards need to be followed. He has led teams managing and implementing major technology and change projects. At BT, Mark successfully pioneered how to create an intranet strategy, aligned with other strategies, supported by a governance framework of publishing standards, roles and responsibilities. He combined this approach with checks on standards and measures to assess user satisfaction and increased usage, and to show the value of the intranet and its wider benefits to BT. Since leaving BT in 2011 Mark has used his experience gained from managing one of the best intranets in the world to help UK and global organisations to transform their intranets into digital workplaces improving their strategy, governance, publisher support and focusing more on mobile workers.

Dr Lokweetpun Suprawan

Ms Lokweetpun Suprawan is a Chairperson, Marketing Department in the School of Business Administration, Bangkok University, Bangkok, Thailand. She received her PhD from the School of Marketing at Curtin Business School, Perth, Western Australia and her MBA from Mae Fah Luang University, Chiang Rai, Thailand. Her current research interests include corporate branding, corporate social responsibility, and organisational and corporate identity. She participated in the Australian and New Zealand Marketing Academy conference (ANZMAC) in 2009 and 2011 and the Society of Interdisciplinary Business Research conference (SIBR) in 2011. She has also published in Public Relations Review as a co-author.