Blog Archive - December 0

Introduction

Additional subtitle

Exploring Internal Communication has been put together by academics and practitioners as a way of bringing latest theoretical thinking and practice together in one book.

It is both a companion for Chartered Institute of Public Relations qualifications in internal communication and a general introduction to the fast developing fields of internal communication and employee engagement.

Chapters 6-10

Additional subtitle

Part two of the book starts with chapters on research and planning. It then explores the fundamentals for organisational tone of voice and provides a new converged approach to using social media for internal communication.

It concludes by examining the way that the role of the internal communicator is evolving and the requirements for being a business partner.

Chapters 1-5

Additional subtitle

Part one of the book starts with exploring culture before examining the way that management is evolving.

Communication and engagement theories are covered and a new approach to internal communication is outlined.

Change is a theme throughout, whether it is changing culture, managing change, communicating in change or changing the way we think about internal communication.